Apple Event 2025: iPhone 17, Watch Series 11 Likely to Debut Sept 9
iPhone 17 launch event is rumored for September 9, 2025. Apple may also announce Watch Series 11, AirPods Pro update, and iOS 26 rollout.
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Apple’s annual fall product event is once again at the center of speculation, with industry reports indicating that the company may unveil the iPhone 17 lineup along with several other devices next month.
According to Bloomberg and Forbes, Apple is likely to hold its next keynote on September 9, 2025, where the iPhone 17 and iPhone 17 Pro could be introduced. The event is rumored to take place at Apple’s headquarters in Cupertino, continuing the company’s long-standing tradition of September launches.
In addition to new iPhones, the technology firm is expected to showcase the Apple Watch Series 11 and possibly the Apple Watch Ultra 3. Reports also suggest updates to the AirPods Pro, Apple TV 4K, and the HomePod smart speaker, which could mark the debut of HomePod 3.
Apple has not confirmed the event schedule. However, analysts point out that Apple unveiled the iPhone 16 series on September 9, 2024, suggesting a repeat pattern.
* Event announcement: August 26, 2025, at 8 a.m. PT / 11 a.m. ET
* iPhone 17 launch event: September 9, 2025
* Pre-orders for iPhone 17, Air, and Pro models: September 12, 2025
* iOS 26 rollout: September 15–16, 2025
* Retail availability of new iPhones: September 19, 2025
Media invites are expected to be issued on August 26, aligning with the projected timeline for Apple’s event announcement. If accurate, this would give customers a little over two weeks to prepare for Apple’s most anticipated hardware reveal of the year.
